Storytelling also helps with learning because stories are easy to remember.Ī well-told story is remembered more accurately, and for far longer, than learning derived from facts and figures.Įven when the body goes to sleep, the mind stays up all night - telling itself stories.Īll religions have stories…why? Because they are memorable. ![]() the storyteller’s brain activity can actually be mirrored in the listeners’ minds – a phenomenon he coined as Neural Coupling." “…a story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience." Princeton neuroscientist Uri Hasson, has proven brain waves matchup between the story and the listener. Stay with me…I’m going to geek out on science for a second…:) Science is now proving what great leaders have known for centuries, stories are the #1 way to connect with people and to have them understand your point of view. …they don't need the details presented like the case studies we reviewed in acupuncture school…they need something simple, easy to understand and most of all, it needs to be relatable. Patients are not looking for a medical explanation, TCM diagnosis or prescription… The #1 question your prospects want to know is…”can you help me with my problem?” But tell me a story and it will live in my heart forever.” - Native American Proverb And the sales will take care of themselves. All you have to do is tell stories about how you have helped other patients with a similar problem. Connect with your patients through what I call Patient Success Stories. ![]() Q: “I'm a trained healer, NOT a salesman! What is the best way to find new patients and to get patients to commit to a full treatment plan?”Ī: Use something everyone understands. I get this question ALL the time, wondering if it sounds familiar to you? Heads Up - this is a long email because the information is important to help generate more word-of-mouth referrals and build your practice
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |